2022 Workforce Data Study Overview


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With nearly 5 million direct care workers, this workforce is the largest workforce in the United States. Despite the high demand for caregivers, who provide essential services for older adults and people with disabilities- too few people are entering the profession, workers are leaving in droves, and companies are plagued with high turnover.

It's time to transform our industry. This study includes an analysis of 67K+ direct care workers, unveiling the seven key personas of a caregiver. Study components include:

  • Demographics
  • Hobbies
  • Age
  • Health
  • Income/Wealth 
  • Religion 
  • Education
  • And MORE 

Download a recording to review the Direct Care Workforce Study. 


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