As Cornerstone Caregiving’s South Jacksonville office grew, so did the challenge of staying personally connected to every caregiver. For Sidney Brown, Assistant Operating Director, the question became clear: How do you scale care for your team the same way you scale care for your clients? Check out our interview with Sidney and this case study to learn how CoachUp Care helped them solve exactly that, growing their net caregiver workforce by 20%, increasing 90-day retention by 9%, and reclaiming over 1,000 hours annually in operational efficiency.

Executive Summary

Amid an industry-wide labor shortage and fierce competition for caregiver talent, Cornerstone Caregiving’s South Jacksonville branch unlocked a measurable workforce transformation by deploying CoachUp Care—a digital engagement platform purpose-built to reduce turnover, optimize labor deployment, and increase workforce productivity at scale. In less than a year, the branch grew its net caregiver workforce by 20%, increased 90-day retention 9%, created an employee referral engine generating 30+ referrals, and reclaimed over 1,000 hours annually in operational efficiency.

Background: A Scalable Workforce Strategy for Growth

Cornerstone Caregiving is a national home care provider focused on delivering high-quality, compassionate care to older adults. Manual communication, siloed scheduling systems, and a lack of early engagement visibility created inefficiencies and turnover risk at a critical time in the branch’s growth cycle.

The Strategic Solution: CoachUp Care as a Culture Operating System

Cornerstone Caregiving adopted CoachUp Care as a central platform to drive culture, engagement, and ultimately, retention—now recognized as a key growth strategy in home care. Rather than layering on more overhead, the team leveraged one integrated solution to connect, activate, and retain their workforce at scale. The platform enabled Cornerstone to operationalize employee engagement through a suite of high-impact features:

• Virtual Community – Announcements, surveys, and helpful resources are centralized in one virtual space, reaching the entire organization instantly.
• Employee Resource Hub – One-click access to critical documents, policies, and tools empowers employees to self-serve and find what they need.
• Pulse Surveys – Automated, real-time feedback loops surface workforce sentiment, resolve issues early, and reveal untapped employee capacity.
• Value-Based Rewards – Recognition tied to performance and company values reinforce positive behaviors and boost morale and satisfaction.
• AxisCare Integration – CoachUp Care syncs with scheduling data to reveal early turnover trends, improving onboarding and handoffs to strengthen retention in the first 30 to 90 days.
• Wellness Movement Challenges – Collaborative health initiatives that promote team wellbeing and morale

As employees engaged, CoachUp Care surfaced critical workforce data – both via AI and employee engagement sentiment, but also key scheduling insights surfaced via AxisCare.  Built-in labor reports identified real-time opportunities and risks in the labor pool, identifying both extra unknown capacity to increase billable hours, but also flight risk employees to get ahead of turnover before it happened.

Quantifiable Business Impact

• Workforce Growth +20% Net Increase
• Efficiency Gains 20+ Hours Saved Weekly
• 90-d Retention +9% Increase in 90-Day Retention
• Scheduling Optimization 44% Employees Identified as Seeking More Hours

Strategic Implications

What began as a search for employee engagement and rewards evolved into a growth-enabling cultural transformation. CoachUp Care positioned Cornerstone South Jacksonville to:

• Reduce reliance on constant recruitment by improving employee retention
• Activate latent labor by uncovering underutilized capacity
• Drive margin growth through operational efficiency and referral hiring
• Build infrastructure for scale without adding complexity
  
  

Watch the Live Interview with Sidney Brown Here.