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Understanding the Competitive Wage Index: A Key to Strengthening the Direct Care Workforce

By MissionCare Collective | Jun 12, 2023

Understanding the Competitive Wage Index: A Key to Strengthening the Direct Care Workforce

Caregiver pay and wages are center stage due to a growing demand for caregivers in an aging population, a significant shortage in the caregiving workforce, and the spotlight the COVID-19 pandemic has placed on healthcare workers.

Download the Competitive Wage Index Guide Here


The aging demographic requires more care, increasing the demand for caregiving roles. However, these roles often struggle with high turnover rates due to low wages and challenging working conditions. Furthermore, the pandemic has underscored the essential role caregivers play, putting their compensation and conditions under heightened scrutiny. All these factors have culminated in a critical conversation about improving caregiver wages.


In evaluating caregiver wages, there’s one index that’s key to understand - the competitive wage index. 


What is the Competitive Wage Index?


The Competitive Wage Index is a tool that helps us understand the earning potential of direct care workers if they were to work in a different profession with the same or less skills.  Essentially, the Index offers insight into the "opportunity cost" of choosing to work in direct care, providing a quantitative measure of the financial challenges faced by these workers.


State Wage Examples 


Consider Florida, where the wage competitiveness score is -$2.50. This implies that a direct care worker could potentially earn an additional $2.50 per hour by switching to roles such as administrative assistant, customer service representative, or retail associate, which require similar or fewer qualifications.

In states like New York and California, with wage competitiveness scores of -$4.12 and -$4.19 respectively, the disparities are even more pronounced. Here, direct care workers can earn more in roles like logistics or hospitality.

In Texas, a competitive pay index of -$4.33, means direct care workers can easily earn more in occupations such as security, food service, and administration.  

To learn more about the direct care workforce competitive pay index, download this guide for a state-by-state analysis.  To learn more about hiring direct care workers, visit myCNAjobs. To learn more about retaining direct care workers, visit CoachUp Care

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